Studio One were requested to develop both a new fuel brand and create the name for an “un-manned” forecourt. The process began with the creation of an identity that conveys how easy it is to fuel your vehicle on an un-manned service station. The name Breeze was derived from the saying “It’s a breeze!” and the logo features a mark that represents the wind, and eludes to fuss free speedy fuelling.

The forecourt branding is bright, eye-catching and vibrant. The first breeze forecourt is now open at Holmer Green Garage in High Wycombe.